A brand peopleremember — naming, logo, visual identity and brand book
We create brands from scratch and relaunch outdated ones: from the name and positioning to the logo, visual identity and brand book. So people recognise you at first glance and choose you at second.
Discuss your brand →What's included
We take on the whole brand or just the part you're missing.
- 01
Strategy & positioning
We research the market, competitors and audience, and define what sets you apart and what the brand should promise.
- 02
Naming
We come up with a name that's easy to say, remember and find in search, and check it for uniqueness.
- 03
Logo
We design a mark and wordmark that work at any size — from a favicon to a shop sign.
- 04
Visual identity
Colours, typefaces, graphic elements and rules that make up a recognisable visual image.
- 05
Brand media
Business cards, letterheads, packaging, merch, signage, vehicle and social media branding.
- 06
Brand book & logobook
A practical guide that keeps the brand consistent in anyone's hands — a designer, a print shop or a social media manager.
(Why)
A strong brand sells for less. It's easier to notice, simpler to remember and people want to choose it even when cheaper options are right next to it.
When you need a brand
- Launching a business
- Entering a new market
- Rebranding
- New product or range
- Company merger
- Brand looks outdated
- Before an ad campaign
- Franchising
How we work
- 01 — Brief & research
We get to know the business, audience and competitors and capture requirements in a brief.
- 02 — Strategy
We define the brand's positioning, personality and key messages.
- 03 — Design
We present concepts, choose a direction together and polish it to perfection.
- 04 — System
We roll the identity out across brand media and document the rules in a brand book.
(FAQ)
Questions about branding
A brand is more than a logo. It's how people perceive you: the name, visual style, tone of voice and the impression from every contact with your company.
We create brands for small and medium businesses: coffee shops and bakeries, manufacturers, logistics, construction and tech companies.
How is branding different from logo design?
A logo is only part of a brand. Branding includes positioning, the name, visual identity, usage rules and brand media. You can order just a logo, but a full brand gives you a coherent image that works the same everywhere.
What does a visual identity include?
The logo and its versions, brand colours, typefaces, graphic elements and examples of brand media: business cards, letterheads, social media, packaging or signage — depending on your business.
How long does it take to create a brand?
It depends on the scope: a standalone logo takes much less time than a full brand with naming and a brand book. After the brief we give you an exact timeline and cost.
Can you refresh our brand instead of starting from scratch?
Yes. Often a restyling is enough — modernising the logo and style while keeping recognition. We first analyse what works in your brand and what should change.
Which files will we receive?
The logo in vector and raster formats for print and digital, colour and monochrome versions, typefaces, a brand book or logobook in PDF and brand media layouts.
(Contact)
Time for a new brand? Let's talk.
Request sent
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