MAN.GO — Naming and brand for a logistics company
Naming and brand for a logistics company
A name that needs no explanation: MAN trucks and moving forward.
(Challenge)
Create a name and logo for a new brand. One of the company's distinctive features is that its fleet consists mostly of MAN trucks.
(Solution)
While working on the name, we picked out the elements that reflect the essence of the company: MAN vehicles and “GO” — movement. That's how MAN.GO was born: short, energetic and easy to remember. The mark combines the silhouette of a container with arrows pointing in different directions, conveying the idea of moving cargo anywhere.
The name
We were looking for a name that immediately says who the company is and what it does. Combining the truck brand with the verb “go” gave a name that needs no explanation — neither for clients nor for drivers.
The mark
It combines the silhouette of a container with arrows pointing in different directions, conveying the idea of transporting cargo anywhere. It looks modern and stylish across all brand media.
Brand media
The red colour and simple arrow graphics work equally well on large surfaces — a container, a truck, an office wall — and on small items such as a badge.
MAN is the fleet. GO is what it does every day.
(Contact)
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