Sanoli Oil — Natural oils brand
Natural oils brand
An oil brand you want to keep on the table rather than hide in a cupboard. A clean label, a warm photo style and a clear system for the whole range.
(Challenge)
Create a brand for a range of natural oils that stands out on a shelf full of look-alike bottles, looks premium without scaring people off with the price, and scales easily to new flavours.
(Solution)
We designed a concise mark and calm typography and gave each type of oil its own colour. Shoppers find the right bottle in a second, and the range lines up on the shelf as one bright brand wall. The identity continues on business cards, bags and in lifestyle photography.
Colour coding
Each oil got its own label colour. The system works for the shopper at the shelf and for the brand: a new flavour joins the range without redesigning anything.
Photo style
Warm lifestyle shots show the oil in the moment: at a picnic, at the family table. The brand sells not just a bottle but the feeling of natural home cooking.
A simple mark, an honest label and a colour that makes the bottle recognisable at second glance.
(Contact)
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