Soul Cafe — Name and brand for a coffee shop
Name and brand for a coffee shop
A coffee shop with character: a restrained black-and-white identity that holds up on the façade sign and on the cup in your hand.
(Challenge)
Come up with a name and logo for a new coffee shop. The brand had to be easy to recognise, look good on any surface — from a barista's apron to the sign — and not get lost among chain coffee shops.
(Solution)
We proposed the name Soul Cafe — about the atmosphere, not just the coffee. The mark is built as a vertical monolithic symbol that reads equally well on the sign, the cup, the bag and staff uniforms. A minimal palette makes the brand feel more premium and lets the interior and the product take centre stage.
One mark — every surface
The vertical composition of the mark fits narrow formats: the side of a cup, an apron strap, the edge of a sign. The brand is recognisable even when only part of it is visible.
Coffee with soul should look simple. The aroma will do the rest.
(Contact)
Want the same? Let's talk.
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